About Us

The Ribbon Rose, a family owned business in Penrose, Auckland
Currently jointly run by two generations within the family - Stephen & Heather / Jon & Tamzin Forlong. The Forlongs have been building this for over 15 years, with an exciting future planned!

Our goal is to enable a wide range of crafting throughout New Zealand - bringing a huge range of product from around the globe to your doorstep.

We specialize in all Needlecrafts / Embroidery - Patchwork / Quilting - Fine Arts / Papercrafts - Knitting / Crochet with over 100,000 products readily available right here in Auckland. 

Our team has grown rapidly over the last few years, our welcoming team instore are full of knowledge to help you choose create something unique! Our warehouse team are also always on hand shipping out thousands of parcels around NZ every week - Enabling thousands of crafters around the country!

We are also proud to be Auckland's BERNINA agent - Stocking every model of machine on offer, with two onsite technicians we service all makes & models of sewing machines locally.

We look forward to helping you expand your creativity, be it in-store, over the phone, website or email - we are here to help!

The Ribbon Rose

894 Great South Road
Penrose
Auckland 1061
Ph. 09-5745381
E. info@ribbonrose.co.nz